brilliant. absolutely brilliant.
YES, this makes me smile
“The program –- called “No Junk” –- encourages people to forward their spam to email@example.com. For every 100,000 messages received at that address, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.”
At first I thought it was going to be some kind of recycling-paper-into-chicken-nugget-filler-pulp, but this is much better
“Chipotle Mexican Grill (NYSE: CMG) announced today it is partnering with Houston-based Standard Renewable Energy (SRE) to install solar panels on approximately 75 Chipotle restaurants over the next year. In all, Chipotle has committed to panels that will produce 500 kilowatt hours of electricity, making Chipotle the largest direct producer of solar energy in the restaurant industry.”
Is Mexican-style fast food chain Chipotle suffering from a branding design “identity crisis”, or are they slowly introducing a new logo type treatment?
(photo on left is Chipotle in East Village, photo on right is Gramercy Park / 23rd St. location)
WHAT DOES THIS MEAN????
There’s a Chipotle Mexican Grill opening in my town today! That means FREE BURRITOS